Marketing communications
We will contact
you with marketing communications by email – or occasionally by post or by phone. These could be:
• The latest information about
our year-round contemporary arts programme – exhibitions, film, live, talks, books, artists editions and learning – including how
you can engage and enjoy, often this will include booking or special access details
• Information about products, services and events that
we are involved in providing or selling – like free events, ticketed programme, memberships
•
Our emails which contain information intended to be of interest to
you including – notifications about
our programme, information about
our programme and artists / partners / collaborators, opportunities with
us,
our products, special offers and the work of the ICA.
In the cases where:
• EITHER
we have provided services to
you – including ticketed programme and hires – or
you have enquired about
us doing this
• OR
you are a
professional who has (A/B) interacted with
us or (F) whose details
we have obtained lawfully
(
By ‘professional’, we mean someone who owns or is working for an organisation and not using a generic email provider often associated with personal activities, such as Gmail, Hotmail, Yahoo, etc.)
We will normally sign
you up to email marketing communications. In the case of
our programme bookers – free and ticketed –
you will be given the option to set
your email contact preferences at the point of booking at
www.ica.art/login – which
you can update anytime, or
you can opt out from the start and at any point thereafter. For
professionals, on receiving any email communications from
us,
you can opt out at any point thereafter.
While
you are opted in to receive marketing communications,
we will store records of what emails
we have sent
you and phone calls
we have made and how
you have engaged with them. If
you opt out,
we will store only enough to ensure that
we do not contact
you against
your wishes.
If
you are a
professional,
we will send
you marketing communications by email under
our legitimate interests to promote
our services and in the wider public and economic benefit of supporting
our charitable mission as a not-for-profit contemporary arts organisation carrying out vital work. If the email address
we’re using is clearly associated with
you as an individual,
you have the right to object to
us using it for direct marketing and/or provide
your professional email contacts.
We may – on occasion – as a professional, phone
you to promote the service, under
our legitimate interests to promote
our services and in the wider public and economic benefit of supporting innovation.
You have the right to object to such calls.
We will not contact
you again for that purpose if
you have objected.
If
you are a
‘private individual’ (that is, not a
professional by
our definition above),
we will send marketing communications to
you by email where
we have
your consent.
You have the right to withdraw this consent at any time.
If
we are mistakenly treating
you as a
professional, but in fact
you don’t have a role in a relevant organisation – let
us know and
we will ensure
we have
your consent for any marketing communications.
If
you wish to not receive marketing communications by email at any point, please use the unsubscribe feature in any marketing email
you receive from
us. If
your details change or if
you no longer wish to receive marketing communications – or if
you want to change how
we may contact
you – please contact
us at
privacy@ica.art
Supporter research and analysis
We would like to meet with or deepen
our connection with individuals and organisations who might have an interest in
our work.
We are committed to nurturing collaborative relationships with donors, influencers, prospective donors, corporate supporters and others so that together
we can grow and sustain the ICA’s vital work now and for generations to come.
We may use the information
you provide
us in combination with publicly available information to help
us find and connect with people with a passion for contemporary arts and culture, and the interest and capacity to support
us in new ways, if
we consider it within
our legitimate interests to do so.
We will use information that is already in the public domain (information that has been published in print or online) for the purpose of identifying individuals who may be interested in supporting
our work with a major gift. These publicly available sources of information include (but are not limited to) Companies House, the electoral register, the phone book, the Charity Commission’s Register of Charities, Who’s Who, social media channels namely LinkedIn, company annual reports and articles in newspapers and magazines.
We do not use publicly available sources which
we consider would be intrusive for this purpose.
We may also carry out research to identify existing supporters who may be able to join
our major donor programme. This is based both on publicly available information as well as information given to
us directly by
you,
our supporters.
We may use profiling and database segmentation techniques to analyse
your personal information and create a profile of
your interests, preferences and ability to donate. This allows
us to ensure communications are relevant and timely, to provide an improved experience for
our supporters. It also helps
us understand
our supporters, so that
we can make appropriate requests to those who may be willing and able to donate more than
you already do or leave a gift in
your will. This enables
us to raise funds in the most cost-effective and least intrusive way.
Under data protection legislation,
you have the right to object to
your data being processed in this way. If
you wish to ask not to be identified as a potential donor or to review or amend
your personal data, please contact
our Data Protection Officer at
privacy@ica.art
Please be aware that Charity Commission rules require
us to be assured of the provenance of funds and any conditions attached to them, and
we are legally required to carry out checks on individuals who give
us large donations to prevent money laundering and protect against fraud. To meet these legal obligations,
we follow a due diligence process which involves researching the financial soundness, credibility, reputation and ethical principles of donors who have made, or are likely to make, a significant donation to the ICA. This is in accordance with
our Grants and Donations Policy, which is available on request by emailing
privacy@ica.art.
Disclosure of your information
We will never sell your data to third parties.
We will only disclose any of your personal information to any third party where we are under a duty to do so in order to comply with any legal obligation, or in order to enforce or protect any of our rights, property or safety (or those of our customers).
We will share your data with His Majesty’s Revenue and Customs (HMRC) to meet our legal obligations regarding Gift Aid where you give us permission.
If we need to transfer your personal information to countries which do not provide the same level of data protection as the UK, we will put a contract in place to ensure that your information is adequately protected.
When you give us information about another individual for business purposes, you do so on the basis that the other individual has agreed and has consented to the processing of his or her personal data and to the transfer of his or her information abroad and to your receiving on his or her behalf any data protection notices.
Where our business or assets are acquired by, merged with or otherwise transferred to a new organisation (for example, because of corporate restructuring), you agree to share your personal data with that organisation. In this situation, they would have to inform you of this – they would have the same rights and obligations as we had under this privacy policy, and you would have the same rights as well (for example, to object or withdraw your consent).
Where we will store your data
We will only disclose your personal information to third parties who provide services to us, as clearly listed below.
When we do so they are required to act in accordance with our instructions and this privacy policy, to keep your personal information secure and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.
The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers:
• our Customer Relationship Management (CRM) and ticketing systems DICE and Spektrix, which connects to WorldPay to process transactions
• our marketing email provider DotDigital, which has its own privacy policy (see section 16 which details how transfers of data to the US are covered by the US-EU Privacy Shield)
• our membership and donations payment system for transactions post April 2020, Stripe
• our membership direct debit system for members who joined pre April 2019, Rapidata
• our payment system, SagePay
• our event management system Artifax
• our staff HR system, BrightHR
• our web hosting sub-processor, Amazon Web Services (although our actual hosting with them is based in the EU in Ireland)
• our payment terminal by Barclaycard for PDQ
• our e-commerce – Bookstore, ICA Artist Editions’ and merchandise – also use, Shopify and Paypal
• our pension scheme administrator, The People’s Pension
• our payroll provider Paycloud, the ICA’s payroll service provider, to pay staff
• our staff only office software and systems, namely Microsoft Office 365 and Mimecast for email and website usage, and BLKSMS for emergency text
• our criminal record checks, Disclosure and Barring Service (DBS), with UKCRBS
• our visa and immigration processes and checks including sponsorship for staff, artists and suppliers alike, UK Visas & Immigration
• our anonymised audience research, Audience Agency’s Audience Finder tool on behalf of Arts Council England
By providing personal data to us, you agree to this transfer, storing or processing. We will take all steps necessary to ensure that your data is treated securely and in accordance with this privacy policy.
All information you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the Internet (including via email) is not completely secure.
Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to us – any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Cookies
Cookies are text files placed on
your computer by a website when
you use it to collect standard Internet log information and information about the behaviour of visitors to that website. They are also often used by many websites when
you are logged into them to remember as
you move between pages what
you are in the middle of doing (e.g. shopping baskets, or what
you were looking at).
For further information on cookies, visit
www.aboutcookies.org or
www.allaboutcookies.orgWe will use the information
we collect as a result of
you accepting a cookie from
our site to track
your use of the
site and to compile reports on the use of the
site overall by all visitors.
You can set up
your browser not to accept cookies – and the websites above tell
you how to remove cookies from
your browser.
How long we keep your information
We will keep financial information – including invoices, donations, payment details, direct debit details, gift aid documents and email correspondence relating to finance – for as long as we are obliged to by law, which is currently for 6 years after the end of the financial period in which they fall.
We will keep project documentation – including meeting notes, identifiable opinions, photos and email correspondence relating to projects – for 10 years after the completion of the project.
We will keep online account personal information – relating to ticket sales or other purchases for up to 3 years since we last had active contact with you.
We will keep contact details – including name, email, phone number, address, social media handles – for 3 years after we last had active contact with you.
We will keep recruitment information – such as your CV and email correspondence around recruitment – for up to 1 year after an unsuccessful application, except as required by our visa sponsor license where we will keep this information for as long as we are obliged to by law, which is currently one year from the date we end our sponsorship of a sponsored migrant or until a Home Office compliance officer has examined and approved them, whichever is the shorter.
We will keep research information – such as your survey responses, interview notes and email correspondence around research – in an identifiable form for 3 years after the end of the project and in an anonymous or aggregated form from that point on.
We will keep technical information – such as IP address, usage of the website partners, device and country – for up to 1 year in an identifiable form and anonymously or aggregated from that point on.
Your rights
In addition to
your rights about marketing communications above, under
data protection and privacy laws you have various rights.
You have the right to request a copy of the information that
we hold about
you. In that case, please send a copy of
your ID (passport or driving licence) to
us at
privacy@ica.art, with ‘Subject access request’ in the subject line of the email.
We want to make sure that the information
we hold about
you is accurate and up to date.
You have the right to ask
us to correct, complete or remove information
you think is inaccurate or incomplete. In that case please send a copy of
your ID (if you haven’t got it already) to
us at
privacy@ica.art, with details of what amends
you propose and evidence that these are accurate – and ‘Personal data rectification’ in the subject line of the email.
In certain circumstances
you may have the right to ask
us to delete information
we hold about
you, or suspend or restrict its processing or object to its processing. In these cases, please contact
us at
privacy@ica.art explaining what
you want
us to do – and why.
You may have the right to request information about
you in a portable format. This applies only to data
you have provided
us which
we process in automated systems either with
your consent or in order to fulfil
our responsibilities under a contract with
you.
We will do everything
we reasonably can to ensure that
you are satisfied with the way
we have responded to
you about
your personal data and privacy. So, please do tell
us if
you are not so
we can rectify any outstanding issues. If
you are still not satisfied,
you have the right to complain to the Information Commissioner’s Office (ICO) – see
https://ico.org.uk/concerns/handling
Changes to this privacy policy
We keep this privacy policy under regular review and will put any updates to it on this site. This privacy policy was last updated on 19 October 2022.
We will notify you of any changes to this privacy policy. You can check this privacy policy at this page at any time – and we recommend that you review it regularly.
Contact
Get in touch with
us if
you have any questions about any aspect of this
privacy policy, and in particular if
you would like to object to
us processing any of
your personal information with legitimate interest.
Contact
us if
you have any questions about the information
we hold about
you, or to change
your contact preferences with
us.
Data Protection Officer
privacy@ica.art
Institute of Contemporary Arts (ICA), The Mall, London, SW1Y 5AH, England
no. 236848.